- With NBA All-Star 2022 officially starting tomorrow, NBA Top Shot is showing up at Cleveland in a whole new way.
- Highlighted by on-the-ground activations at NBA Crossover, Top Shot’s bringing the future of fandom to one of the biggest weekends in sports – from Friday through Sunday.
- After dropping the first Legendary historical NBA All-Star Classics Moments on Thursday, along with the chance to win a brand-new type of VIP NBA All-Star NFT, get up to speed on what’s ahead in Cleveland … with a few surprises in store.
You can’t create the future without first honoring the past.
So before we bring the future of fandom to NBA All-Star 2022, today, we had to throw it back to 2000.
There are certain snapshots from NBA history that transcend time and place, forever etched into our memories. When Vince Carter took a bounce pass from his Toronto Raptors teammate (and cousin), Tracy McGrady, and put it through his legs for a massive dunk, mouthing “it’s over” to the camera, an instant classic was born. The dunk earned a “50,” Vince Carter was crowned the champion of the Dunk Contest, and the highlight has been played on repeat millions of times ever since.
In addition to Vince Carter’s iconic dunk, Thursday’s Standard and Elite NBA All-Star Classics pack drops brought other Legendary Moments from the 2000 Three-Point Contest, Rising Stars and All-Star Game, and new Moments from the 2021-22 season, including Metallic Gold LE Moments from Paul George and Bradley Beal, Rising Stars Moments from Anthony Edwards and Josh Giddey and a game-winning overtime jumper from Cam Thomas in his Top Shot Debut.
As the week and weekend unfolds, we’ll also have new Challenges featuring these Rising Stars, Metallic Gold LE and NBA All-Star Classics Moments, plus a series of new Flash Challenges tied to 2022 NBA All-Star events with the chance to earn new Metallic Silver FE Rewards.
That’s just what’s happening inside of NBA Top Shot. Here’s a look at what’s happening in Cleveland.
Whether you’re in town or on the other side of the globe, Top Shot will be showing up at NBA All-Star 2022 in a big way.
- A brand-new partnership with Houston Rockets Rising Star and No. 2 overall pick in the NBA Draft Jalen Green, tipping-off tonight with a new Flash Challenge.
- The first NBA Top Shot Interactive Fan Experience at NBA Crossover, from Friday, February 18 to Sunday, February 20, where fans and attendees can rip packs, listen to panels, meet athletes, learn more about NBA Top Shot and participate in daily giveaways. NBA players and Rising Stars will be there, starting on Friday afternoon.
- The NBA All-Star Technology Summit on Friday, February 18, 2022, featuring Dapper Labs CEO Roham Gharegozlou.
- The Future of Fandom Panel at Crossover, on Saturday, February 19, 2022, featuring Channing Frye, Cole Anthony and other members of the NBA, WNBA, and NBA Top Shot community.
- Live on-air broadcast coverage tied to our new NBA All-Star VIP Pass NFTs, with the opportunity to earn bonus entries into the 1/1 NFT sweepstakes, and more...
- A few more exciting surprises we can't reveal just yet, but you'll see and hear over the next 72 hours.
As you may have seen earlier today, the NBA and NBA Top Shot are partnering up to create groundbreaking 1-of-1 NFTs for each of the league's 30 teams, plus a 31st NFT representing the NBA logo. Designed for the ultimate fan, these NFTs provide the owners with unprecedented, VIP access to the next 5 NBA All-Stars, starting in 2023.
New to Top Shot? Create an account to be automatically entered for your chance to win the 31st 1 of 1 NFT.
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Check it out here, and stay tuned for more…